I4: Immersive, Interactive, Individualized Information
The goal of Immersive, Interactive, Individualized Information or I4 is to immerse people in interactive, customized multimedia information experiences and to provide organic, intuitive tools for maintaining the underlying content system. Rather than a person querying an information system and getting back some search results, they will receive an integrated information presentation or 'story'.
The next generation of information presentation requires a new paradigm of structure and narrative that changes according to a person's preferences, interests and choices. A person will not only be immersed in interactive "stories" filled with multimedia elements and a wealth of customized background, but the information presentation will reform and change into different 'experiences' depending upon the viewer.